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Testing your campaigns without incurring ‘Impressions’

To test if your popups/conversion mats are properly working without impacting the campaign analytics, add this parameter to your URL :


for example if your URL is http://www.site.com, the test URL is


If you have already some parameter in your URL like :


Just add the “ef_test=yes” to you URL, your final URL will be


By using this feature, you’ll be able to test your popups/conversion mats without affecting the campaign analytics or adding cookies to mark you as a visitor that took action and opted-in.

Updated on November 20, 2016

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